Willow Glen Auto Repair

Ok, so I know this may seem like an oxymoron. Like the two do not go, but that is further from the truth. Woman are in a need to know category. They know a ton about all the things they need to know, enough to make them dangerous! Woman HAVE to know something or a lot about almost everything in this world. They function in so many levels of society, moving quickly and discreetly from one responsibility to the next, often assuming the role of the ever present and ever focused. It’s a gift really an ability to function rationally an emotionally. OK, these are generalizations but you get the point. However, when it comes to auto repair we have to be aware of the stealth and knowledge. Woman make up an estimated 60% – 80% of the automotive customer base. That is huge. So in response we need to be considerate of them and their perceptions. Woman are concerned with the organization and cleanliness of a place and their customer service. While men are most concerned with the ... read more

In all of marketing right now you hear the term “Back to Basics” or “Back to School Basics” or something about narrowing down things to what you really “need” (need being relative). Automotive Repair can be one of those purchases that is difficult to determine what is really basic or necessary. There are so many confusing messages out there when it comes to Auto Repair and what is basic or common or needed and what is “fluff” or “up-sale” or “dishonest”. If you are like me, not a mechanic and dependent on what your mechanic or shop tells you, then this question is even more difficult to answer. I think a lot of it depends on trust and mutual respect. There is a balance between the shop owner/manager and customer that has to be present. This balance comes from the realization that you both need each other. You as the customer, more often than not, are not going to fix your own vehicle. The shop owner/manager needs you and your business to keep him IN business. I realize th ... read more

If you are at all like a lot of the men I know, you don’t see the need. If you are like the women I know you think no big deal I have AAA or some other roadside assistance program. I am here to tell you that a roadside emergency kit is imperative! I have AAA and many times I have needed to call them, however there have been multiple times when I have used my roadside kit and its contents instead. The question shouldn’t be, “Should I?” it should be “When I do what is best to have in it?” That being said, auto repair and maintenance is not something you WANT to do on the side of the road…… but you want to be safe when you are stuck on the side of the road. Thus the name “Emergency….. roadside kit”. So as the contents go, there are many opinions/suggestions on its contents. I am going to try and give you the basics plus some….. The basics in your kit should look something like this… Gloves, flares, rags, jumper cables, a lighter, a flash light and water. Now we a ... read more

Why is it that these two subjects, Auto Repair and Cleanliness, seem to contradict one another? Not to mention, the fact that you are up against two opinions in regards to the subject. The first is that if an auto repair shop is clean then they don’t repair autos well. The second is that if they aren’t clean then they are disorganized and don’t care about your vehicle. Now granted there are many variations on these two opinions but the fact is how do you rectify them? We think that cleanliness is always better. It makes a better statement about the work that the auto repair shop does. It states that they pay attention to detail and are concerned with the customer’s needs and perceptions. Besides who wants to go in and drop off their car and come out with grease on their hands or shirt. If you don’t want to fix your own car that’s why you bring it in. In addition, cleanliness can mean better organization which translates to you, as a customer, to lower prices. If tech and ... read more

The very title sounds like a sales pitch but I guarantee that it is a real thing. It is sponsored by the National Car Care Council. An organization that’s motto reads, “Be Car Care Aware”. Their idea is simple the better care you take of your vehicle the less money it will cost you in the long run. “Be Car Care Aware” is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. Car Care Month is conducted by individual shops around the country in an effort to help people to take better care of their vehicle and therefore better care of their pocket book and the environment. B&C Auto Center provides quality car repair and maintenance in San Jose. We are participating in Car Care Month starting today. We want to protect our customers’ second largest investment by providing the proper care and maintenance of their vehicle. Regular maintenace checks and minimal service checkups can greatly reduce the cost of car ownership. Visit us, y ... read more